‘Gramin Suvidha Kendra’: MCX’s Corporate Social Opportunity Approach to Inclusive Growth



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Introduction

GSK was a Public Private Partnership (PPP) project with India Post, the Indian government’s postal department. Through this platform, MCX provided various services to the farmers including giving price/market information, addressing technical queries regarding farming, providing scientific warehousing facilities, issuing warehouse receipts and providing access to finance, quality agri and non-agri inputs, and bank loans. MCX had entered into partnerships with various organizations to bring these services under a single window to benefit the target audience.

While Bahl was satisfied with the progress that GSK had made, the future challenges of carrying forward the initiative and developing it into a fully self-sufficient model was daunting. For the initiative to have the desired impact, it would require bringing about a change in the mindset of the farmers – a complex and time consuming process.

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The questions uppermost in her mind were: How to effectively monitor the GSK initiative, its performance, and impact? How to expand GSK to more areas and involve more partners, while at the same time continuously evolve the model? What changes to make in the GSK structure so that more and more agri-input partners joined the platform? How to negotiate the challenges and constraints of working with a government agency in a PPP? How to increase the earnings of GSK and all stakeholders across the chain?

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